Your training programs are about to get a marketing makeover.
Our new book, Think Like a Marketer, Train Like an L&D Pro, just hit pre-order status and ships May 27th!
When an L&D legend like Karl Kapp says this book will "change the way you think about developing instruction forever," we don't take it lightly. (Though we might have done a little happy dance. Okay, a big one.)
Inside, you'll discover how to:
- Capture attention like the best marketers in the business
- Design learning that people actually want to complete
- Build campaigns that drive real behavior change
- Measure what matters (and ditch what doesn't)
The secret sauce? Stealing the best techniques from marketing and applying them to your learning programs. It's like having superpowers without the radioactive spider bite.
Help us spread the word! Share with a colleague or post on LinkedIn using #TrainLikeAMarketer.
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Just hit 'Reply' and we'll hook you up with options you can use as-is or make your own.
Thanks for being part of our community—let's make learning impossible to ignore! 🚀
Cheers,
Bianca & Mike
🗓️ Upcoming Events
We hope to see you at one of these events!
Thanks for reading!
Mike & Bianca
PS - You can join like-minded L&D pros by joining our LinkedIn community and using the #TrainLikeAMarketer hashtag.
