Hi friends,
After a recent webinar, I did what every normal person does after speaking for an hour.
I read the chat log like it was a crime scene investigation.
And it told me exactly where L&D is getting stuck.
- Not in the theory.
- Not in the models.
- Not even in the course design.
The problem starts earlier.
It starts with the invitation.
- Course titles that sound like tax forms.
- LMS descriptions nobody reads.
- Compliance training people avoid until the last possible second.
One comment in the chat nailed it:
“I need a marketer to rename my trainings.”
Yep.
Because a course title is not just a label. It is a tiny ad.
Its job is to make the right person think, “Okay, this might actually help me.”
That idea became the starting point for a new post on the book site:
You can also watch the webinar recording here:
My favorite takeaway from the whole session:
If people ignore the training, the instructional design never gets a chance to work.
That is why L&D needs to borrow more from marketing.
- Not to trick people.
- Not to hype dull content.
- Not to slap a shiny headline on weak training.
But to help useful things get noticed, understood, remembered, and used.
Start with the invitation.
That is usually what decides whether people show up at all.
—Mike
