We hit the #1 spot for New Releases in Amazon's Training category.
The response to "Think Like a Marketer, Train Like an L&D Pro" has been incredible. But what's really got us fired up isn't the ranking—it's hearing from readers who are already transforming their programs.
People are taking these marketing principles and seeing real engagement improvements. Teams that used to struggle with attendance are now getting requests for more sessions.
Want to know what's working?
The 30-Second Rule That Changes Everything
Your learners decide to check in or check out in 30 seconds. Maybe less.
That's the primacy effect—and marketers have weaponized it for decades while L&D ignored it.
We just published exactly how to steal their playbook: "How Marketers Hook Attention (And Why L&D Should Copy Them)"
Here's the reality check: While you're opening with agenda slides, your learners are planning lunch.
Instead of:
"Today we'll cover five conflict resolution strategies..."
Try this:
"You know that conversation you've been avoiding for three weeks? The one that makes your stomach knot up? You're going to have it—and nail it—by Thursday."
The formula:
Pain point + timeline + promise = attention.
Works every time.
Why This Matters Right Now
Smart organizations are applying marketing psychology to learning. And they're seeing engagement rates that make marketers jealous.
The difference? They understand how brains actually work instead of how we think they should work.
Want to learn more? Grab your copy of "Think Like a Marketer, Train Like an L&D Pro" today.
Let's Take This Further
Already seeing results? Want to bring these ideas to your team?
Hit reply if you're interested in having us speak at your organization. We're booking 2025 now, and our calendar is filling fast.
Keep commanding attention,
Bianca & Mike
P.S. - Seriously, check out that blog post. It's a perfect example of the marketing-meets-L&D approach in action. And if it sparks any ideas for your own programs, we want to hear about them!
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PS - You can join like-minded L&D pros by joining our LinkedIn community and using the #TrainLikeAMarketer hashtag.
