Hey there,
Quick question: What do marketers and L&D pros have in common?
More than you'd think. Both are trying to get attention, make something stick, and change behavior. The difference? Marketers can't force anyone to pay attention. Nobody's "required" to remember a brand the way employees are required to sit through compliance training.
So marketers had to get creative. They reverse-engineered how memory actually works — emotion, visuals, contrast, personalization — and built their entire playbook around it.
Turns out, that playbook maps almost perfectly to what learning science tells us about retention.
I wrote about it this week: Marketing = Memory-Making (And That Changes Everything for L&D)
In the post, I break down the research behind why marketing techniques work — and why L&D has been fighting the forgetting curve with the wrong tools.
Here's my favorite question from the piece:
Are you making your training easy to remember — or just easy to deliver?
Hit reply and tell us which one you think your last project was. No judgment. I've been guilty of "easy to deliver" more times than I'd like to admit.
—Mike & Bianca
