Steven Pressfield nailed it: "Nobody wants to read your sh*t."
And you know what? The same applies to learning content. But there's hope...we've created the S.U.R.E. model, which aligns perfectly with Pressfield's core message:
serve the reader or get ignored
The harsh truth? Your learners don't owe you their attention. You have to EARN it. Just like Pressfield teaches, every piece of content is fighting an invisible war – against distractions, against indifference, against the close button.
That's why we're excited to share our SURE framework that turns "meh" learning materials into can't-look-away content. It borrows from the world of marketing (where they've mastered the art of keeping attention).
Want to see how to write learning content people actually WANT to consume? Use our S.U.R.E. model:
- Simple
- Useful
- Resonates emotionally
- Easy to Skim
Check out the microlearning course here 👇
https://app.7taps.com/GR2lZtVRnPu5
What about you?
What's the most valuable lesson you've learned about creating content people actually want to engage with?
Hit "Reply" and let us know or share your thoughts with us on LinkedIn.
Thanks for reading!
Mike & Bianca
PS - You can join others conversations like this one by using the #TrainLikeAMarketer hashtag.
