You just spent three weeks building a killer course. Learners are actually finishing it.
And now your stakeholder wants something new. From scratch. By next month.
Here's what nobody tells you: you're sitting on a goldmine of content that could be working way harder for you.
That course isn't just a course—it's a dozen blog posts, a month of social content, three infographics, and a workshop waiting to happen.
Marketers figured this out years ago. It's time L&D caught up.
One Core Asset, Infinite Lives
Marketers don't see a webinar as just a webinar. They see:
- 60-second highlight reels for social
- Five quote cards from key moments
- A "Top 5 Takeaways" slide deck
- Short learning clips for future courses
- The Q&A turned into an FAQ document
One webinar. Nine different assets. Each serving a different audience need or learning moment.
That's not doing more work. That's making one piece of work do more.
You Don't Need New Ideas
That eLearning module on time management? The audio is a six-episode podcast series. The quiz questions become newsletter content. The visuals become posters for every conference room.
You don't need new ideas. You need to see what you have differently.
Right now you're drowning in requests with no bandwidth, doing the work of three people, or watching great content disappear after launch while stakeholders keep asking "what's new?"
The barrier isn't capability. It's mindset.
Here's Your Quick Win
Turn your last presentation into a blog post. You've already done the thinking. Just expand your speaker notes into paragraphs. Add transitions. Done.
Takes 30 minutes. No new ideas required.
🎁 Get All 100 Ways
We've mapped out 100 specific ways to repurpose webinars, courses, decks, blogs, and reports—with effort levels marked so you know what's quick and what takes time.
This framework—and dozens more like it—comes from training like a marketer instead of like traditional L&D.
Read the full post →
That content goldmine? Go unleash it.
Keep experimenting and think like a marketer,
Mike & Bianca
P.S. Already repurposing your content? I'd love to hear what you're doing. Hit reply and tell us what you're turning into what—and whether it's actually working or just adding to your plate. (Bonus points if you've found a shortcut we haven't thought of yet.)
